i dont know what this year has in store for me but i pray that the lord makes it good enough
Why the checklist?
We all have deliverables that need execution in a timely manner. We make an effort to note down what needs to be done or set in motion those activities necessary for achieving intended goals. Simply put, we plan before hand and take the required steps needed for successful outcomes. To do this, we make a list of items or write down points to be considered. Some refer to it as a checklist and others as a ‘to do’ list. In the PR profession, if you want to execute your work meticulously, you certainly can’t avoid the checklist. This is because we sometimes get too busy while working simultaneously on other projects and find ourselves forgetting to execute certain activities. I have had experience where forgetting to plan for what would seem trivial can easily lead to failure and disruption of the messaging one is trying to put across. I also wrote an article earlier on what entails a good PR plan. For one to be complete, it has got to be accompanied with a checklist of activi...
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