Always……..


There is a universal truth we all have to face whether we want to or not. Everything eventually comes to an end whether we like it or not, whether we are ready or not. So we decide to accept it and look forward to it. But much as we look forward to this day, we have always disliked endings. The last day of holidays, the final chapter of a great book; it pretty weighs a close friend.

But endings are inevitable and they always come crashing upon us. Leaves fall, we close the book, you say good bye and you decide to embrace that day.

Today we will say goodbye to everything that was familiar, everything that was comfortable, we are moving on. But just because we are leaving and that hurts, there are some people who are so much a part of us. They will be with us no matter what.

They are our solid ground, our North Star and the small clear voices in our hearts that will be with us always.

(Borrowed from castle 4: last episode…. Always…)

Comments

Post a Comment

Popular posts from this blog

Why the checklist?

We all have deliverables that need execution in a timely manner. We make an effort to note down what needs to be done or set in motion those activities necessary for achieving intended goals. Simply put, we plan before hand and take the required steps needed for successful outcomes. To do this, we make a list of items or write down points to be considered. Some refer to it as a checklist and others as a ‘to do’ list. In the PR profession, if you want to execute your work meticulously, you certainly can’t avoid the checklist. This is because we sometimes get too busy while working simultaneously on other projects and find ourselves forgetting to execute certain activities. I have had experience where forgetting to plan for what would seem trivial can easily lead to failure and disruption of the messaging one is trying to put across. I also wrote an article earlier on what entails a good PR plan. For one to be complete, it has got to be accompanied with a checklist of activi...
Read more

The thin line between Public Relations and Marcomms today

There was a time when Public Relations (PR) operated separately from marcomms. Although the main aim for PR is to drive a positive reputation for an organization, the focus for marcomms was to ramp up revenue. The two could function independently of each other, but today things have changed. PR is increasingly being tagged to value addition as far as generating revenues for businesses is concerned. Current trends in Uganda and around the world, indicate that many organisations have gone as far as drastically cutting their marketing budgets as a basis for the sustainability of businesses. Naturally, this becomes a bit of a task, but understandably means the PR industry has to step up another level. Meaning when you have a PR strategy or idea, it’s got to translate into added sales or make more money for the business. At first this may sound absurd for many PR practitioners. I mean, it was so easy to focus on the business image while marketing and sales did their thing. Our job ...
Read more

PR in the midst of a client partnership

You are at your desk, working away at a ‘to do list’. Suddenly you receive an email alert mentioning one of your clients has just entered a partnership, mind you it is a very significant deal at that. The first things that come to mind are quite simple; how to get visibility for your client but in a tactical way. Tactical because the project entails many partners and as a PR practitioner, this is not just about your client anymore, but building and maintaining relations as well. I have seen PR practitioners in the past get so greedy in the name of exploiting a particular project to ensure their Advertising Value Equivalents (AVEs) are shining very bright and in the end crash the relationships they would have built along the way.  AVE refers to the cost of buying the space taken up by a particular article, had the article been an advertisement.  According to Claire O’Sullivan, AVE figures are popular in the industry as an easy way to show how much value you can get from ...
Read more